AP&T is strengthening its presence in the Japanese market by expanding its sales and service organization. During the spring, all operations will be gathered under the same roof at the company’s new office in Yokohama.
“Japan is one of AP&T’s key markets. The technical development is extremely exciting and there are good opportunities for growth. We are already cooperating with many of the country’s, and therefore also the world’s, leading manufacturers of cars and vehicle components. Our current reinforcement will enable us to meet these manufacturers’ needs even better, not least in terms of service and support,” says Per Josefsson, vice president, sales and marketing at AP&T.
AP&T has had a sales company in Japan since 2001. Over the past decade the company has successfully established itself as a supplier of complete production solutions for press hardening. AP&T sees a great deal of potential in the area.
“At the same rate that the technology is becoming increasingly sophisticated, an increasing percentage of cars can be manufactured with press hardened parts, which increases safety and reduces weight and fuel consumption. At the same time, we are working on new forming methods for other lightweight materials such as aluminum and composites.”
The Japanese car industry is also very advanced as regards development of fuel cell-operated cars, and it has introduced commercial vehicles to the market. AP&T is positioning itself for the future with production solutions for cost-efficient manufacturing of fuel cell plates.